What would your 'FedEx Sentence' be?

What would your 'FedEx Sentence' be? Hey there, I like to think of the processes your business runs as a kind of map, guiding your clients and the people who serve them along established routes through your business. But sometimes, it's not clear where you are, and the map isn't enough. That's when you need a compass, as well as a map. So people always know where 'North' is. If you have the time, you could run a full set of Promise of Value workshops with your team, but if you're in a hurry...