Disappearing fast

Issue 33 - On disappearing fast Last time I promised that I would start to show you how you can get your business ready for your impending disappearance - temporary or permanent. To recap: As a reader of this newsletter, you already know the steps: Spell out your Promise of Value, so everyone knows who you serve and what you stand for. Package up your Promise, so everyone knows what you offer. Write down how to Share your Promise so that anyone can attract the right clients. Write down how to...