Designing your Business On Purpose

Issue 28 - on Designing your Business On Purpose "Design your business or it will be designed for you." One of my favourite sayings, spoken by Brian Chesky of AirBnB. But what does it actually mean? How can others design your business for you, when you're the Boss? Here's how it happens: When you start out as a one-person band, you do everything. You try different things to market and sell your services, and to deliver them in such a way that customers come back, or tell their friends. You...